25th. February, 2021
Welcome to Digital Health Summit
The Digital Health Summit brings together public and private health care, digital pharma, and manufacturers of digital medical products, venture capitalists ynd startups from around Hungary, to network, exchange ideas and to become more familiar with opportunities in Hungary. Our independent conference will become a significant event for many companies in the DH industry and is particularly important in Hungary given the explosion of business and entrepreneurship in the region.
Digital health is the convergence of digital technologies with health, healthcare, living, and society to enhance the efficiency of healthcare delivery and make medicines more personalized and precise. The discipline involves the use of information and communication technologies to help address the health problems and challenges faced by people under treatment. These technologies include both hardware and software solutions and services, including telemedicine, web-based analysis, email, mobile phones and applications, text messages, wearable devices, and clinic or remote monitoring sensors. Generally, digital health is concerned about the development of interconnected health systems to improve the use of computational technologies, smart devices, computational analysis techniques, and communication media to aid healthcare professionals and their clients manage illnesses and health risks, as well as promote health and wellbeing.
Digital health is a multi-disciplinary domain involving many stakeholders, including clinicians, researchers and scientists with a wide range of expertise in healthcare, engineering, social sciences, public health, health economics and data management.
INSPIRED. Our speakers are leading real business transformation, driving change across the enterprise and actioning measurable digital innovation for their businesses. Get motivated from leaders and walk away with new ideas you can implement.
CHALLENGED. Rethink your current processes and business blueprints, the event speakers will challenge your way of thinking and allow you to realise that new methods may be your best way of moving forward sitting alongside your current beliefs.
TRANSFORMED. The conference agenda and speakers are put together as such to reveal insights into how some of the biggest organisations are going about digital, from real business use cases to success stories and where the challenges may lie.
MEET LIKE MINDED PEERS
NETWORKING. It's an invaluable part of events and where real value often presents itself, meeting those who are facing the same challenges and coming together to solve similar issues. Our agendas feature numerous opportunities throughout the day to meet like minded folk from various industries and backgrounds. We have previously had extremely positive feedback from delegates who have found long lasted business relationships with those who they wouldn't normally meet from opposite industries and largely seeking out the same solutions to industry wide transformation sticking points.
Tamas has a degree in economics, with specialization in marketing. Started his career in 2003 in the media at MEC (now Wavemaker) as Media Planner. During the years as the world turn more and more towards digital channels he gained more and more knowledge on this field and ranked up on the agency’s ladder. He worked on various FMCG, automotive and telco brands and campaigns before moving on to Vodafone Hungary as Media Manager. He managed the company’s B2B and B2C media activities and winning some EFFIE awards with his team. As a next step he moved abroad to Bratislava and joined Raiffeisen Group where he became the Regional Marketing and Media Expert for the bank’s digital banking initiative, ZUNO. After a short stopover in Vienna, he moved to Dubai and went back to the agency side at Carat. As Media Director, he managed regional online and offline campaigns of top-tier brands such as Mastercard, Reebok and Mattel. After moving back home, he’s trying to leverage his advanced advanced digital knowledge at Novartis Hungary as their first ever Digital Lead.
Balázs has an MA in Economics and works for Szinapszis from the beginning as the professional leader of researches, also responsible for internal innovation and international relationships. Balázs is a developer Szinapszis’ branded pharmaceutical solutions and research models. Main research areas: sales force effectiveness, pharmaceutical targeting, segmentation, KOL mapping, price sensitivity tests, MCM and digital transition in the pharma industry. Presenter on various Hungarian and International conferences, member end representative of Szinapszis in the European market research associations (ESOMAR, EphMRA).
Before that he was responsible for the implementation and support of image archiving and processing systems. His responsibilities include preparing, managing, and advising clients on Healthcare IT related projects in Hungary. From 2000 to 2004, he supported the introduction of hospital information systems as an Account Manager. He received his degree from the University of Debrecen College of Health as a Health Informant and from the Budapest Business School as a Financial Business Entrepreneur.
As a Health Policy Expert of the Hungarian National Public Health Centre since 2017, Fruzsi is strategically planning and implementing evidence-based developments in the field of primary care. She is currently working on improving care of six chronic disease groups that are leading causes of death in Hungary (e.g. hypertension, diabetes, oncological diseases etc.). She graduated as a Medical Anthropologist from Durham University in 2017 and received her MSc in Health Policy, Planning and Financing from ELTE in 2019. Stemming from her research background, she is an advocate of evidence-based policy making and aims to disseminate the idea of data collection and analytics to systematically address leading health issues. Working on national and international health care projects, primarily in the field of chronic care, she has first-hand experience in the barriers of implementing innovative digital solutions in the public health sphere. She works to overcome these barriers.
Since 1991 he has been leading the Hungarian brand representation, sales and development center of the Japanese-based OMRON Healthcare Division. For nearly three decades, he has conducted and implemented prevention, research and development programs that determine the qualitative hypertension, health, and chronic disease prevention, making digital blood pressure monitoring and international practice based on it accessible to everyone at home, as well as providing the education of same. In 2010, he developed, tested and marketed the first service product category, value chain, and partner network to create large data assets related to digitalized health status, which product is recently entering the market abroad, in strategic cooperation with foreign and domestic partners. He was the first to launch a health monitoring service based on the quality-assured, certified, IoT connected device structure and digital medicine data processing method for domestic health care providers and pharmaceutical industry stakeholders. He graduated in 1983 from the College of Foreign Trade and later in 2012 got degree in economics, specialized in healthcare management from Corvinus University. Together with his colleagues, he became committed to the strategic planning, research and modeling of the future of domestic health prevention, resources and predictive setups in domestic and international projects, expert’s and IT professional programs, and received his qualification in this field at Eötvös Loránd University Health Politics MSc. degree in 2019. Under his leadership, several domestic and foreign programs are underway to systematize digitized markers of chronic illness health conditions, organize them into big data assets, data mining, as well as develop related artificial intelligent algorithm systems, predictive analytical modeling of health status data, and integration into business applications via standard platform. As a publisher of numerous lectures, articles and on-line entries, he aims to modernize domestic health prevention based on digitalized data, to prepare the decision-makers, medical professionals, and the public to appreciate, receive and use digital data-based healthcare.
Balazs has been graduated at the Semmelweis Medical School in 1992, then he got a further MSc degree at the London School of Hygiene and Tropical Medicine & London School of Economics and Political Science, Public Health and Policy Health Care Management, where he has continued his further studies at the Health Services Research Unit. Furthermore he has also graduated at the Eötvös Lóránd Science University Faculty of Social Sciences Health Economics Task Force on Drug Policy and Pharmaceutical Economics. His work experience encompasses wide range of health care sector: He has served as a General Practitioner, managing a public health institution, worked at the Ministry of Health, World Bank Public health programs, and also used to be director at the Pharmaceutical sector, as well as Private Health Insurance, Health Fund. He is proud to be the founder of the first Hungarian private health insurance providing in-kind care, or establishing health fund, and also he has participated in the foundation of the first Hungarian Fund Holding primary care model. With his 12 colleagues he is managing a medical devices distributor firm, besides he is providing health economics, health care management, health policy advices to several health insurance companies, health care providers. He is also the health policy advisor of the Major of Budapest.
Az e-egészségügy jövőjét meghatározó fejlesztést szakmai vezetőként fogta össze az EESZT kialakításakor és bevezetésekor, most pedig az üzemeltetést és fejlesztést irányítja. Ehhez biztos alapot ad a szakmai múltja, amiben épp úgy megtalálható a számos iparágban szerzett szoftverfejlesztési projektirányítási tapasztalat, mint teljes IT szervezet irányítása nagyvállalati környezetben. Rendszeres előadó informatikai konferenciákon, több szakkönyv szerzője.
In addition to his research in digital health, biotechnology and health economic evaluation, he is a lecturer of health economics and healthcare innovation for Hungarian and international students. Prior to his academic career, Zsombor has worked in child psychiatry, and then he spent 17 years in the pharmaceutical industry in various national and international roles including sales, medical, marketing and business unit management. He has worked in the European Brand Team of Pfizer from Hungary, Germany, the UK and France. At Egis Pharmaceuticals Plc. he led the launch of the first biosimilar monoclonal antibody in a number of countries in Eastern Europe and the CIS region. He graduated as a medical doctor at the Semmelweis University, and holds and MBA from the Oxford Brookes University as well as a PhD from the Corvinus University of Budapest.
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